RECEIPT #MARK-R
MAY 07, 2025
PREDICTION BY
Mark Ritson““We’re nowhere near seeing the full impact of AI — that will be in the 2030s. Right now, everyone is obsessed with communications and how AI is making ads. That’s the most uninteresting part of it.””
FOLLOW-UP
This is explicitly a 2030s forecast and cannot yet be evaluated as of 2026. The available sources only show that, by 2024–2025, AI is beginning to affect roles and processes but is still far from the “full impact” he anticipates.
ORIGINAL SOURCE
Economic Times Brand Equity